Michelin found launching their new air cushion product AirProne difficult due to the maturity of the medical technology industry. Aptivio helped Michelin overcome these three initial challenges:
Lead Gen Efficiency
Marketing Audience Targeting
Market Color Development
Michelin sought to release a new product into the medical technology field and needed to find a solution to both explore the market and make strategic sales and marketing execution decisions. This is a critical point in the lifecycle of any product, how to release it to the market and grow sales. They sought a solution that could provide a clear path to success for market research and testing, release and growth in sales.
Michelin leveraged Aptivio's TargetAI solution to first research the market for the new product release "AirProne", determining which companies are active in the market for a solution and if the target buyer groups were accessible. Aptivio demonstrated a clear market and enabled Michelin to begin personalized targeted campaigns directly through the product which resulted in overwhelming response rates. Aptivio's CloseAI for sales enabled them to engage and close more deals through accurate prioritization, sales intel, and contact data.
Michelin deployed Aptivio in their G2M execution and experienced instant time-to-value from our AI-powered platform. The results include:
44 Highly Interested Leads Developed
Increase In Campaign Response Rates to 10%
Discovery of Hidden Opportunities Based on Geographic Location & Targeted Activity Areas