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We accelerated Capgemini's sales velocity by uncovering 40% more sales-ready opportunities with insight into relevant online behavior using Aptivio.Capgemini, a global leader in consulting, technology services and digital transformation, is at the forefront of innovation to address the entire breath of clients’ opportunities in the evolving world of cloud, digital and platforms in over 50 countries..

Initial Challenges

To competitively accelerate sales, Capgemini needed an AI Sales solution as a means of deploying a dynamic Sales Playbook globally across their 39 product lines and 122 offerings. This led to a search for a product that:

Solution Journey

Capgemini identified the challenge feature requirements and then evaluated their options: build a custom sales intelligence tool and source the data themselves; patch together the current best-of-breed sales enablement tools from well-known vendors to fulfill each requirement; or find a single vendor that satisfies all requirements with an easy-to-setup and use UI. After a months-long deep evaluation of the major players in the competitive market of Sales Intelligence. Capgemini identified significant shortcomings across the board with serious gaps in the fulfillment of their requirements.​

  • Ultimately, Capgemini chose Aptivio’s Buyer Intent AI platform because of its:
  • Advanced insight into prospects’ online behavior at every stage.​
  • Buyer identification, intent, and accurate contact resolution.​
  • Integration capabilities into their existing CRM (Salesforce), Marketing Automation (Pardot), and various Digital Advertising solutions.​

Results

Capgemini experienced a previously unattainable level of granular control of keywords and signals, and visibility into buying behavior coupled with the contact resolution they required. This level of control and insight resulted in numerous benefits including:

Ushered in a new era of buyer intent AI technology

40
%

Surge in sales-ready leads lead engagement with marketing ads

28k pre-qualified opportunities detected

40
%

More high-intent leads

4.8x Increase in marketing qualified leads

View How It Works