To competitively accelerate sales, Capgemini needed an AI Sales solution as a means of deploying a dynamic Sales Playbook globally across their 39 product lines and 122 offerings. This led to a search for a product that:
Detects and prioritizes hidden revenue opportunities
Increases user adoption
Lowers cost of sales
Capgemini identified the challenge feature requirements and then evaluated their options: build a custom sales intelligence tool and source the data themselves; patch together the current best-of-breed sales enablement tools from well-known vendors to fulfill each requirement; or find a single vendor that satisfies all requirements with an easy-to-setup and use UI. After a months-long deep evaluation of the major players in the competitive market of Sales Intelligence. Capgemini identified significant shortcomings across the board with serious gaps in the fulfillment of their requirements.
Capgemini experienced a previously unattainable level of granular control of keywords and signals, and visibility into buying behavior coupled with the contact resolution they required. This level of control and insight resulted in numerous benefits including:
Surge in sales-ready leads lead engagement with marketing ads
28k pre-qualified opportunities detected
More high-intent leads
4.8x Increase in marketing qualified leads
"Given the depth of the signals, the ability to find buyers and how to connect to them… there are no parallels in the market right now.“
