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Fundamentally, ZoomInfo is a static filterable lead list, with a few pre-built signals, and is the same that your competitors get. It is very useful for broad marketing campaigns that just want lists. Aptivio is an AI-driven sales automation platform, and is not comparable to ZoomInfo's static lists.Also. "It's way too expensive!" says Everyone we talk to.
Can/Should I continue to use ZoomInfo with Aptivio?
That is up to you. We include full lead lists, including ZoomInfo's, in our product as a baseline so it's somewhat redundant.
We are closely aligned in our ABX capabilities (account-based-everything). However, we differ in our complexity, ROI, and signal depth. We are days not months to deploy, MUCH less expensive and hundreds of signals more for higher accuracy. 6Sense is also a digital advertising platform that forces clients to leverage their Ad Network to generate intent signals, whereas Aptivio leverages your existing digital advertising infrastructure. We provide value within a day and at a fraction of the total costs because we removed the complexity of signup, integrations, and usability.
Buyer intent is a broad, and generic term that is mostly determined by the websites that your customers are visiting. They use prebuilt generic categories of intent that you must choose from. However, our calculation of buyer intent is very different than everyone else's. In real-time we search billions of website visits, ad clicks, searches, and more over the last year to create Real Intent signals that are tailored specifically to your product.