Coherent offers crucial business software development services that enable companies to transform their excel data into code. By simplifying software development to capitalize on existing data, Coherent establishes cohesion between business systems, data platforms, and external partners.
Because Coherent’s technology services are widely applicable, the opportunity for growth extends into a plethora of industries. To assist efforts to expand into applicable industries, Coherent sought Aptivio as a tool to develop market color. Aptivio’s technology empowers Coherent to reveal industries and opportunities in market for Coherent’s services, and address those opportunities with contextual messaging. Insights delivered by Aptivio assisted in closing ten new deals.
Initial challenges
Coherent relied on 3 critical Aptivio capabilities for expansion
Not just another abm platform
Effective marketing requires intelligent targeting. Our AI Signal Engine is changing traditional ABM. Marketing is now an active participant in the revenue pipeline, with the handoff to sales being AI validated.
Behavioral trend analysis
Contact discovery
Marketing automation

Solution journey

Coheren't efforts to expand into new industries required a technological solution that will help categorize and quantify the conversion potential of opportunities.
Coherent identified Aptivio as the ideal solution for developing these oppotunity insights, performing contextual outreach and unifying sales & marketing data.
These capabilities are facilited via the following Aptivio features:
  • Accurate Buyer intent analysis
  • Marketing Automation
  • Dedicated Customer support
Results
Coherent incorporated Aptivio to take an agile approach to expand quickly
with the new revenue AI growth engine
10k
Email marketing messages sent
240
Prospects analyzed
10
New deals closed
View How It Works
The activation team was absolutely great and super fun to work with. There was a very high level of customer service and technical support. A much higher level of excellence there, than it has been using LinkedIn or other products.
Bruce Corcoran
Head of Life and Retirement at Coherent
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