CREALOGIX was experiencing challenges in the following areas of their G2M strategy execution:
Lead Gen Efficiency
&
Effectiveness
Connection with Relevant Buyers
&
Contact Resolution
Targeted Opportunity Discovery
&
Early Contact with Prospects
CREALOGIX has been targeting the Australia, New Zealand, and Pacific Island markets, with a particular emphasis on market development, brand relationships, building a brand presence, partner relationships, and identifying potential opportunities. Their G2M strategy is being executed across the following segments: retail, SME, and medium-corporate banking and wealth management firms.
CREALOGIX deployed Aptivio in their G2M execution and experienced instant time-to-value from our AI-powered platform. The results include:
Conversion rate from campaign impressions to engagement
1.5k pre-qualified opportunities detected
Discovery of Hidden Opportunities Based on Geographic Location & Targeted Activity Areas
Execution of Tailored Outreach by Prospect Buying Stage
“Aptivio has shown that it’s possible to gather a lot of very good data, relatively simply, that can then be used to help fill a funnel.”