MarketJoy’s performance levels began to diminish for their clients because traditional lead generation methods were no longer working as effectively. This led to:
Lower contract renewal rates
Missed lead guarantee SLA's with their clients
Drop in company revenue
In a highly competitive market, over-saturated with traditional lead generation providers, MarketJoy knew they needed to reassess how they were delivering solutions and producing sales-qualified leads for their clients. They decided to explore emerging sales tech solutions to help with their performance levels.
However, many of the alternatives they found were outdated, inefficient, and produced generic data that provided minimal information and actionable insights. MarketJoy decided they needed to partner with a disruptor in the industry, and one that could provide a more modern approach to help them meet their performance guarantees. MarketJoy identified Aptivio as the disruptor they needed to partner with.
MarketJoy deployed Aptivio’s buyer intent platform to several clients in the first 90 days. The results included:
Increase in contract revenue value
Experienced higher demand and lead gen effectiveness
Increase in hitting SLA performance guarantees
Average contract length up from 3 months to 12
“It is no secret that creating demand in the market has become increasingly more difficult the past 2-3 years. Fortunately, our partnership with Aptivio has allowed us to overcome that challenge at perform at higher levels for our customers. Our partnership has even enabled us to achieve a higher contract renewal rate with our customers than ever before.”
