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We grew qualified pipeline deals for MarketJoy, an AI-enabled lead generation company by 20% in three months.

MarketJoy is a lead development company that delivers sales-qualified leads to B2B companies. MarketJoy's clients count on them to fuel the early stage of their sales pipeline, enabling them to more predictably achieve their revenue targets.

Initial Challenges

MarketJoy’s performance levels began to diminish for their clients because traditional lead generation methods were no longer working as effectively. This led to:

Solution Journey

In a highly competitive market, over-saturated with traditional lead generation providers, MarketJoy knew they needed to reassess how they were delivering solutions and producing sales-qualified leads for their clients. They decided to explore emerging sales tech solutions to help with their performance levels.

However, many of the alternatives they found were outdated, inefficient, and produced generic data that provided minimal information and actionable insights. MarketJoy decided they needed to partner with a disruptor in the industry, and one that could provide a more modern approach to help them meet their performance guarantees. MarketJoy identified Aptivio as the disruptor they needed to partner with.

  • Ultimately, MarketJoy chose Aptivio’s Buyer Intent AI platform because of its:
  • 24/7 buyer intent signals and actionable insights​
  • Buyer mapping across each stage of the buyer journey​
  • Ability to discover hidden revenue opportunities
  • Sales qualified leads with detailed contact information


MarketJoy deployed Aptivio’s buyer intent platform to several clients in the first 90 days. The results included:

Ushered in a new era of buyer intent AI technology


Increase in contract revenue value

Experienced higher demand and lead gen effectiveness


Increase in hitting SLA performance guarantees

Average contract length up from 3 months to 12

View How It Works