Aptivio helped Michelin uncover hidden opportunities in the medical technology industry. Michelin leveraged Aptivio to catapult their startup incubator project, AirProne.
Applying pneumatics to new sectors, Michelin developed air cushions to treat patients suffering from respiratory distress. With Aptivio’s platform, Michelin experienced lead generation growth that resulted in deal closures. Aptivio acted as a roadmap for how to enter a mature market with a new product.