The Value of our Connectors & Plug-ins
One of the biggest value drivers of our connectors and plug-ins is that they boost existing tech stacks. Aptivio is not just another tool to add on top of the clustered stack, we specifically designed our product to avoid this repeated problem and easily integrate it into the existing stack. The cycle of intelligent workflows, mentioned above, that our connectors enable produces a frictionless user experience. As our connectors plug into existing workflowsand boost utilization, continuous learning is facilitated through our AI system that grows smarter with increased usage. Lastly, our AI platform notably improves stack performance with its ability to generate and handle data. Aptivio can enrich and supplement existing data sets, as well as use, said data to fuel its system and draw greater insights.
As discussed before, a single operational approach is essential to reach and convert B2B customers today. The Aptivio product, though its daily users are often sellers and marketers, is built for the entire revenue team. We provide complete orchestration at all levels of the tech stack to optimize the actions and functions of your revenue team. Our product uses connectors to serve as a unifying source for B2B revenue teams as we merge the various tools used by different teams to an enable a cohesive approach.
In the graphic above, you can see how our buyer intent data, signals, action cards, and contextual plug-ins all come together. Through integration into existing workflows, Aptivio can deliver real-time action recommendations. Any sophisticated AI or buyer intent system should be able to generate “actionable” insights, however, for recommendations or insights to be truly actionable, it’s essential to be plugged into the workflow of end-users. Most vendors fall short in this regard, as they don’t utilize a developed network of connectors and therefore aren’t plugged into the flow of end-users. The result is insights that, despite their relevance, aren’t delivered at the right time or therefore, aren’t actionable. That’s where Aptivio’s connectors are so vital, especially combined with our extensive buyer intent data coverage and signals that are fueled by an AI system that produces insights instantaneously.
Lastly, as our connectors bring revenue team functions together, leaders will find it easier to track performance and key metrics. For example, marketers constantly struggle to prove actions that led to conversion. But with Aptivio, there’s a full narrative of activity and engagement with each prospect across all connected tools. Say a marketer executed a successful LinkedIn outreach to a prospect, then by way of our connectors, the activity would be attached to the buyer narrative along with any other notable engagement. Aptivio can serve as a kind of one-stop-shop for engagement, lead nurturing, and conversion activity while also helping to improve on each front.
If you’re interested in learning more about how Aptivio creates intelligent orchestration, take a look at our product page, or if you’d like to start seeing us in action, sign-up free today.