The capacity to more accurately understand user behavior through the entire sales journey and target audiences through various organization-specific signals contribute to more high-quality lead generation. While buyer intent data assists marketing teams with intelligent budget allocation, sales teams benefit from improved lead quality and outreach automation.
How Aptivio Supports Sales Teams
The same signals used to direct marketing efforts are used to develop lead pools, categorized by the array of buyer intent signals a potential lead exhibits. While other buyer intent AI platforms develop lead pools through the lens of predetermined metrics, Aptivio works to establish the most salient array of metrics that align with companies’ go-to-market strategy for developing different buckets of leads. Because the leads generated through Aptivio’s buyer intent AI are specific to companies’ go-to-market strategy, leads in each classification bucket are more likely to convert than leads manifested through a predetermined filter. Insights for leads within each lead bucket are described to sales team personnel through personalized action cards. Not only are sales teams equipped with a sales pipeline that matches their go-to-market strategy, but they are also equipped with clear next steps for converting those highly qualified leads into buyers. For example, a sales representative establishing a connection with a warm lead would be able to personalize outreach messaging by describing how the services the organization provides match the same services the lead searches for. Personalizing sales messaging for high-quality leads drives higher conversion rates, propagating sales velocity that otherwise goes unrealized.
Achieve More With The Same Tech Stack
Portably packaged for easy integration, Aptivio compliments rather than replaces companies’ existing tech stacks. Aptivio works as a copilot for achieving intelligent marketing allocation, sales pipeline growth classified by lead buckets, and higher conversion rates. Because Aptivio takes a tailored approach to designing lead classification signals based on companies’ go-to-market strategy, our buyer intent AI more aptly positions organizations to hone their revenue operations than prefabricated solutions. Uncover the full potential of marketing allocation by more succinctly targeting audiences of interest. Drive conversions and move leads through your sales funnel from those lead buckets with personalized outreach messaging. To begin reducing wasted marketing budget and wasted time contacting poor leads, enhance revenue operations by implementing Aptivio’s buyer intent AI. We look forward to our synergistic relationship!