Data Science and Analytics have become buzzwords in recent years due to their ability to provide valuable insights to businesses. However, many people are still unclear about what they are and how they can benefit their organizations. In this session, the speakers will cover what Data Science and Analytics are and how they can help legal marketers make better decisions. Get an introduction to Data Science and Analytics and their capabilities. They will showcase a range of projects, from process automation to AI model development, and develop a discussion on how to apply the insights gained to your firm.

Akin Gump is a law firm that provides legal services to clients in various industries, including energy, technology, healthcare, and finance. They have offices in major cities around the world and offer a range of services such as corporate law, litigation, and regulatory compliance. They approached Aptivio with the challenge of finding qualified leads and buyer intent data to share with their team for prospecting.