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Go-to-market and market entry both focus on releasing a new product or service; the main difference is where these two come into play. Market entry is the turning point on your entire go-to-market timeline—the spot where the plan begins to take shape in the “real world” of your market. While your go-to-market strategy includes everything from initial research to launch and even post-launch assessments, market entry just focuses on the actual launch itself. In other words, the go-to-market (GTM) plan tells the whole story of your launch, but market entry sets the scene for that success.
While market entry is a singular point on the GTM timeline, market entry has its own sequence of events to follow—and that starts with data collection. And when it comes to finding what the best market entry strategy is for your product or service, tools like Aptivio shine bright with success. Read on to learn more about the differences between GTM and market entry, and how Aptivio supports both.